HBO Boardwalk Empire – Bus Shelter QR Code Unveils Secret Bars

By - September 22nd, 2010

HBO Boardwalk Empire   Bus Shelter QR Code Unveils Secret Bars

Right after the tv-series The Sopranos ended its run in 2007. Premium cable network HBO went to work on the next television saga, Boardwalk Empire. Along with The Sopranos screenwriter Terence Winter and director Martin Scorsese, the historical crime drama take place in the “original” sin city, Atlantic City, during the Prohibition Era of the 1920s. In a massive marketing campaign to coincide with the premiere of the series this week, HBO and BLT & Associates rolled out a special billboard in New York City and Chicago’s bus shelter. In the form of large whiskey bottle, the billboards are embedded with a special QR Code. When the code is read by a cellphone, direction as well as password will appear to gain entry to a secret “speakeasy” event, where the first drink will be on the house. The offers will last till this Thursday, September 23rd. To find the bus shelters with HBO Boardwalk Empire poster, see the listing below.


  • 34 ST between Broadway & 7th Ave
  • 42 ST between 3rd Ave & Lexington
  • 57 ST between 3rd Ave & Lexington
  • 79 ST between 3rd Ave & Lexington
  • 86 ST between Amsterdam & Columbus Ave


  • 16 S. Clark St (Clark & Madison)
  • 200 North State St (State & Lake)
  • 630 N. Lasalle Dr (LaSalle & Erie/Ontario)
  • 68 E. Wacker Dr (Wacker & Michigan)
  • 67 E. Wacker Dr – (Wacker & Michigan)

HBO Boardwalk Empire   Bus Shelter QR Code Unveils Secret Bars

Taylor J.
Taylor J.

HBO did an incredible job with their QR code ad for True Blood. Everything about that mobile ad campaign was amazing. Now, I am noticing a big difference with the Empire Boardwalk roll out. The code itself is cool. I love what HBO does with QR codes!!! But, the mobile experience really fell flat this time and the quality of the video and audio is poor on my Evo. C'mon HBO! I I was so on board with the True Blood mobile site. I heard HBO's subscriptions are way down and they are simply not spending as much this season, which is the only reason I can think of to explain the decline in this mobile ad campaign.