A rivalry decades old is about to heat up once again. We’re not talking about the family feud between adidas and PUMA, but the long standing cold war between 2 other Germanic tribes BMW and Mercedes-Benz. After launching a preemptive strike with renderings of its MINI Scooter E Concept, only to be drown out by the Smart EScooter announcement by Mercedes-Benz this week, BMW officially unveiled the MINI Scooter E Concept yesterday evening in MINI‘s hometown of London with help from UK super model Agyness Deyn.
Originally conceived by designer Adrian van Hooydonk, the Senior Vice President BMW Group Design, the MINI Scooter E Concept is the next evolutionary step for MINI, a brand synonymous with youth culture and urban mobility. Billed as “Typical MINI Design On 2 Wheels”, the Scooter E Concept is essential that, with direct design DNA elements from MINI Countryman (headlight) to MINI Cooper S (handgrips). Other familiar features include the Centre Speedo dial face, as with all MINI cars’ instrument panels and of course, its electric power plant, a smaller derivative of the MINI E electric car.
There are, however, features on the MINI Scooter E Concept that are uniquely its own. Take the central console, adopted to snap-on smartphone like the Apple iPhone. It provides a multitude of functions, including vehicle control, information display, as well as the key to the scooter. A special Bluetooth-enable helmet, with microphone and earphone, allows hand-free communication for the rider. Another feature is the charging system, marked by matching LED lights towards the rear. With its own charging cable, potential riders will be able to charge their Scooter E at any number of normal power socket up to 5 meters away. Afterward, a space saving system retract the cable into a coil and tuck it away.
Though no words on whether or not BMW and its MINI division will put the Scooter E Concept into production in the near future. But from the glowing reviews by MINI and scooter fans out there, there is a possibility for BMW to fast track development, much like how it did with the MINI E electric car.