Freshness Week In Review: 09/20/2010 – 09/24/2010

By - September 27th, 2010

freshness week in review 1 Freshness Week In Review: 09/20/2010   09/24/2010

Just as the folks in New York City are recovering from the recently wrapped New York Fashion Week, the Alexander Wang bootie-clad army of editors and buyers fled the city and moved their actions and sharp opinions to Milan and London. Meanwhile, heels and bowties aside, the rest of the world are prepping for the final bow of summer which are lingering deceptively in the air, and beginning to rev up activities for the new season. For instance, Nike took its running initiative one step further and expanded its joint campaign, Gyakusou International Running Association from a midnight group running stint in Tokyo across a few continents over to Milan; Jordan Brand took care of the girls and brought onboard Vashtie Kola to design a lavender pretty colorway for girls; Burton had partnered up with Starks just in time before the shredding season kicks off to prep shredders with a new boot; MINI urges all to shed two wheels from their cars and opt for an eco-friendly E-scooter; and the belles of HELLZ took New York City by the storm with Casio Baby-G to launch their latest collaboration with a bang. Check out Freshness’ quick recap of everything worth knowing in the past week.

Vashtie Kola x Air Jordan II (2) Retro – Lavender – Deep Purple

vashtie kola x air jordan ii retro lavender1 Freshness Week In Review: 09/20/2010   09/24/2010

Vashtie Kola had partnered up with Jordan Brand to take care of the chicks who love kicks. Whoever said sneakers can’t be pretty for girls can think again, because these, are the colors of spring blossoms for your feet.

» Vashtie Kola x Air Jordan II (2) Retro – Lavender – Deep Purple

—-

Starks x Burton – Winter 2011 – Hail Boot | Available Now

starks burton hail boot 21 Freshness Week In Review: 09/20/2010   09/24/2010

Lace up with Starks and Burton this coming season on the slopes because having weak laces that unravel while you are performing contortionist acrobatics on the half-pipe is just not the way to go out with a bang.

» Starks x Burton – Winter 2011 – Hail Boot | Available Now

—-

Jun Takahashi x Nike – “From Moon To Lunar” Exhibition

nike from moon to lunar jun takahashi 11 Freshness Week In Review: 09/20/2010   09/24/2010

Jun Takahashi and Nike are bringing their Gyakusou Internation Running Association across a few continents over to Nike Stadium Milan for an exhibition which traces the history of running at Nike through various running technologies developed through the years. Gyakusou is going quite international indeed.

» Jun Takahashi x Nike – “From Moon To Lunar” Exhibition

—-

MINI Officially Unveils MINI Scooter E Concept

mini scooter e concept unveiling agyness deyn 231 Freshness Week In Review: 09/20/2010   09/24/2010

MINI is shedding two wheels to their mobile venture and has recently officially unveiled the much-buzzed-about MINI Scooter E Concept. The new two-wheeled ride is distinctly MINI in design, but are perfect for urbanites who lack the space and capacity to own a car in the crammed city.

» MINI Officially Unveils MINI Scooter E Concept

—-

Volkswagen Group x Leica M9 Titanium | By Walter De’Silva

leica m9 titanium walter de silva 01 570x3861 Freshness Week In Review: 09/20/2010   09/24/2010

Volkswagen Group has now taken their artistry into the photography industry, and rolled out a new Leica M9 Titanium as designed by Walter De’Silva, the famed automobile designer from the Volkswagen Group and Chief of Audi Design Team. The new Leica is limited to only 500 units.

» Volkswagen Group x Leica M9 Titanium | By Walter De’Silva

0 comments