When does a run becomes something more than an exercise regiment? For Samantha Jo Alonso, co-owner of Las Vegas' FRUITION boutique, the "run" was always more than a form of physical activity. To Alonso, a run is mediation of the move, a form of empowerment where inner strength shines above all else. This is where true beauty is at, that inner core of humanity, that constant glow of positive mindset, that tenet of live to inspire and be inspired. More Than Style, Samantha Jo Alonso in her own words... Enjoy!