CARTONDRUCK x Sarah Illenberger x Smart – Cardboard Smart ForTwo Concept

By - September 29th, 2010

CARTONDRUCK x Sarah Illenberger x Smart   Cardboard Smart ForTwo Concept

Just when you are doubting that new Smart ForTwo sitting on your driveway can withstand a frontal collision, its parent company, Mercedes-Benz teases you with this concept Cardboard Smart FotTwo. A visual experiment created from recyclable cardboards, the concept is to highlight the positive attributes Smart vehicles have on the environment. Generously sponsored by packaging company CARTONDRUCK and materialized by artist Sarah Illenberger, the CARTONDRUCK Smart ForTwo is immersed in thousands of cardboard boxes of various sizes and colors. Thus, creating a mosaic of 3-dimensional surfaces on the car. So aside from the initial “lost in translation” moment, viewers would come to appreciate the cohesiveness of both the work of art and the concept behind it. The CARTONDRUCK Smart ForTwo is currently on display at the 2010 Paris Motor Show.

CARTONDRUCK x Sarah Illenberger x Smart   Cardboard Smart ForTwo Concept

CARTONDRUCK x Sarah Illenberger x Smart   Cardboard Smart ForTwo Concept

CARTONDRUCK x Sarah Illenberger x Smart   Cardboard Smart ForTwo Concept

CARTONDRUCK x Sarah Illenberger x Smart   Cardboard Smart ForTwo Concept

CARTONDRUCK x Sarah Illenberger x Smart   Cardboard Smart ForTwo Concept

CARTONDRUCK x Sarah Illenberger x Smart   Cardboard Smart ForTwo Concept

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