“Girls are made of sugar and spice and everything nice…” or as the old saying goes. Just don’t tell these “girls”. Sure, they too are made of sugar, spice, and everything nice. But they are also “empowered”, able to create their own destinies by navigating through the various obstacles in life. Led by Samantha Jo Alonso of FRUITION, they are more than just fashion bloggers, writers, stylists, or boutique owners. They are sisters, nieces, girlfriends, and daughters. But most importantly, they are archetypes of modern day “girls”.
In honor of these role models, Nike devised a “Girl’s Night Out” event in Los Angeles. It all started a week before, when mysterious men in black tux hand delivered invitations to 11 ladies. Next, a private car service picked up each invited guest on the stated date and chauffeured them to an undisclosed location in Downtown Los Angeles. After several courses of wine and dine, the honored 11 were ushered to the just opened Nike Vault at Staples Center for the unveiling of Aquadunk Hi Skinny, each personalized with their names. As a finale to a tremendously fun evening, Nike supplied each with a ticket to Lady Gaga‘s sold out concert at Staples Center.