Freshness Week In Review: 27/09/2010 – 01/10/2010

By - October 4th, 2010

Freshness Week In Review: 27/09/2010   01/10/2010

Perhaps after this past week, Steve Jobs should be worried. Very worried. Because while it is no longer alone in the tablet market, its cellular competitor, Blackberry, has announced its new tablet, the Blackberry PlayBook, which proves to be a strong contender in the market currently dominated by Apple. As Blackberry RIM’s shared jumped 1.4 percent and the company attempts to scoop up a sizable share of the market, other labels keep up with the weather and continues to steam roll their way through Fall. Supreme has released information on a few notable collaborations, especially one with Nike SB and another with Universal; adidas Originals paged in the Force and Lord Vader once again, and MINI pimped one of its rides for the world rally. Nike keeps on running with the girls, and Jordan Brand paid attention to the little ladies as well; meanwhile, LRG brings their folks from the streets to the Alpine Higher Than Hell, and G-Shock decides that it is not only protected against physical quakes, but is also able to deliver shocks of color without so much a tremor of uncertainty.

Universal Studios x Supreme – Universal Monsters Collection

Freshness Week In Review: 27/09/2010   01/10/2010

The mummy, the phantom and the creature are all present. Universal Studio’s less-than-heavenly creatures? Checked. Supreme? Checked. Hoodies and t-shirts feature your favorite mythical villains? Double checked.

» Universal Studios x Supreme – Univeral Monsters Collection

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Supreme x Nike SB 94

Freshness Week In Review: 27/09/2010   01/10/2010

Skate shoes designed by skaters for skaters by a skate label with skaters on its mind– Supreme had teamed up with the perennial Nike SB to bring us a sure-fire hit, the Supreme x Nike SB 94. If there is anyone to be commissioned for a brand new skate model, Supreme would be the way to go.

» Supreme x Nike SB 94 – Sneak Peek
» Supreme x Nike SB 94 – Detailed Look

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Star Wars x adidas Originals – Fall/Winter 2010 Collection

Freshness Week In Review: 27/09/2010   01/10/2010

They might not be fighting with the lightsaber this time, but competition ensues as Yoda picks up a tennis racket and Chewbacca dunks over the Stormtroopers. Who are the better athletes? It really depends on who the force is with.

» Star Wars x adidas Originals – Fall/Winter 2010 – Apparel Collection
» Star Wars x adidas Originals – Fall/Winter 2010 – Footwear Collection

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Blackberry PlayBook

Freshness Week In Review: 27/09/2010   01/10/2010

It’s a good thing the iPad has enough cases out there to brace itself. The Blackberry PlayBook is officially here to shake up the touchscreen tablet world and perhaps knock iPad out of the rink (or at least give it a good run for its money). Good luck, Jobs.

» Blackberry PlayBook

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Nike Sportswear – “Girls Rule”

Freshness Week In Review: 27/09/2010   01/10/2010

Girls + cardio vascular exercise = aerobics + neon tights? That’s way too 80s. Girls will run with the boys this season with Nike Sportswear backing the ladies up in the “Girls Rule” campaign, which is held to celebrate the launch of the new Aquadunk High Skinny designed for the ladies. Aside from the event, also check out a video featuring the ladies of Fruition on the run.

» Nike Sportswear – “Girls Rule” Event Los Angeles | Event Recap
» Nike Sportswear – More Than Style – Samantha Jo Alonso of FRUITION | Video

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