Gap’s New Logo

By - October 6th, 2010

If you have visited Gap’s website recently, or simply have been keeping up to date with the blogs and RSS feed, you probably have already seen the new Gap logo which is the talk of retail town at the moment. All-American affordable retailer Gap has decided to rebrand itself and quietly switch over from the old logo we had grown up with to a new one without announcement or a launch. While some have described the logo as a modern vintage take on the old and prevalent logo, some continue to speculate what this move means and what it can mean for the brand in the future. Whether you like the logo or not, join in and discuss.

15 comments
Amy Feger
Amy Feger

No. Please don't change it. ( Is it too late now? ) First. the new logo looks awful. I say this due to the fact the box that has the gradient screams amature. The placement of the box screams amature. Gap already has an established look, a classic look. It is like making the Nike swoosh a square with a toe print. Why change what is already good? Most companies would die for a logo that sticks. Don't kill the company with this logo.

Kevin
Kevin

How embarassing!!!

mimi
mimi

looks like a computer program logo,sucks!

kang
kang

maybe this is a hint that they are going to bought over by a china apparel company...lmao

Steven Vargas
Steven Vargas

noooooo, the original logo is so vintage. i cant believe this, i remember back when i was a youngn and my moms used to keep gapped out, this is tragic. dont get me wrong tho im still a gap kinda guy but the logo change is sad.

Sting
Sting

Gap just went from classic and iconic to generic and dull. Yikes!

Cristian
Cristian

from Chile. don’t change classic logo!! the new logo is ugly.

spudart
spudart

Their previous logo was only as timeless as going back in time to the 80s. It was a pure 80s logo. That logo was not timeless, it was 80s design. Let go of the 80s design. It's ok.

Drake
Drake

1st logo is a classic. You don't change classic. New logo looks very mainstream. Bad move in my opinion.

Carlo
Carlo

If anything, they should have kept the larger, blue square but changed the font of the original logo. But the original logo's just fine for me, it's stuck in my head like the Coca Cola logo!

Seth P.
Seth P.

It's very American Apparel-y.

Richard
Richard

Not a good idea. Part of Gap's mass appeal (besides its affordability) is the fact that they try to position themselves as a timeless retailer of all american fashion. There is something timeless about their original logo. For them to re-brand by changing that up seems to take away some of their timelessness. At the end of the day I don't think it will severely hurt sales or anything like that. But I guess the question is, why risk it in the first place?

Frisco
Frisco

How the fck are they about to change their logo? Their old logo was classic. It's as classic as the Levi's logo.