Gap's New Logo

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If you have visited Gap's website recently, or simply have been keeping up to date with the blogs and RSS feed, you probably have already seen the new Gap logo which is the talk of retail town at the moment. All-American affordable retailer Gap has decided to rebrand itself and quietly switch over from the old logo we had grown up with to a new one without announcement or a launch. While some have described the logo as a modern vintage take on the old and prevalent logo, some continue to speculate what this move means and what it can mean for the brand in the future. Whether you like the logo or not, join in and discuss.