adidas tips off the NBA season with two new signature shoes for two of NBA’s fastest and most dynamic players, Derrick Rose of Chicago Bulls and Dwight Howard of the Orland Magic. After a preview commercial featuring Slim Chin (played by The Hangover comedian Ken Jeong), with the basketball players serenading how fast don’t lie, adidas Basketball gives the world a look into the new signature shoes that will support the fast. For Rose, the signature shoe is the adiZero Rose, which logs in at 12.8 ounces, and is the lightest signature basketball shoe ever created by adidas. The perfect blend of fit and performance increases speed for the already super fast Rose, and it is set to reduce weight and increase stability during cutting movements.
In terms of aesthetics, the adiZero Rose is kept simple in black with red accents, with stripes places strategically down the back, running from heel to outsole, drawing attention to where opponents see Rose mostâ€”from the back. The shoes will be launching on October 22 and be sold exclusively at Foot Locker and East Bay.