FIRMAMENT – Arc’teryx Veilance Fall/Winter 2010 CollectionDebut | Event Recap

By - October 19th, 2010

In the midst of laughter and free flowing Veuve Clicquot, Berlin’s trendsetting boutique, FIRMAMENT, showcased the Fall/Winter 2010 Collection of Arc’teryx Veilance, the luxury lifestyle offshoot of Arc’teryx technical wear. The occasion also marked the collection’s availability at FIRAMENT for the first time. In its provision of how resilient Arc’teryx Veilance design and construction were, FIRMAMENT’s organizers created a miniature reflecting pool out of 3-L Gore-Tex membrane, the same ones used in various Arc’teryx Veilance products. The body of water also served as a display for a new product video lookbook.

In this, Arc’teryx Veilance’s third collection, the designers went beyond the run-of-the-mill technical fabric. Instead, a whole range of organic textile, from the staple Merino Wool to TechnoWool, a special variant developed by Woolrich, which actually forms a “microclimate” when, exposed to the wearer’s body heat. The Arc’teryx Veilance Fall/Winter 2010 Collection is currently available at FIRMAMENT and its online store, The-Glade. In the meantime, the special water installation will be on display till the Saturday, October 23rd.

Linienstrasse 40 | Map
10119 Berlin Germany