Produced by: Dan Hwang
Written by: Emily Chang
This is not going to be Frommer’s, nor is it going to be a Wallpaper guide. Think of this as a good friend who happens to live in a foreign city, has exquisite taste and is in the know of everything wonderful, new, worthwhile and happening. In our new segment, after Fresh Music and Fresh + Creative, Freshness is taking you places with Fresh Destination through the help of influential friends and family all over the world. For each segment, Freshness and a new friend will be taking you through a city, breaking down your trip into manageable, bite-sized pieces with orgasmic gastronomical spots (eats), great places to invest your money in (shops), and insider places your regular travel guide may not tell you about (spots). Fresh Destination is an intimate guide to experiencing a city with like-minded friends who understands your tastes and interests, and is all about giving you an insider perspective to the city. So as the timeless and wise saying goes, when in Rome, do as the Romans do, be a little adventurous, scratch out trite attractions and wander off the beaten path sometime because this is what differentiates a traveler from a tourist.
For our inaugural trip on Fresh Destination, Freshness is taking you through the charming aged city of London, home of the Big Ben, of the Queen, The Sex Pistols, The Clash and Dr. Martens, with the help of Chris George of creative agency U-Dox. As the Director of U-Dox Brand Development, George may be building cool things for brands such as adidas Originals, Vans, Dickies, Crooked Tongues and Ralph Lauren during the day, but this also makes him the perfect go-to for advice on the best places to eat, shop and see in his city. Aside from creating the cool during the day, George also heads internal projects like the upstart, online visual-rebels at Spine TV.