As a part of an intricate viral campaign leading up to the launch of hip-hop mogul, Jay-Z’s new book, “Decoded”, the hip-hop maestro and newly expectant father (word is Beyonce is expecting), has revealed an iconic image and portion of his upcoming book at Miami’s Delano Hotel, at an unexpected location– the bottom of the swimming pool. The viral campaign is held in conjunction with Bing, and pages and images from the books will be popping up throughout the countries in various cities. People who have discovered these books can then decode the page and text their answers or a unique code to the game, and stand a chance to win a book, or even better, tickets to see Jay-Z and Coldplay live in concert.
The campaign is set to run through November 20, but the book will be launching slightly earlier on November 16. Meanwhile, check out a video recap of the unveiling!