Donned with oversized blings and cryptic hand signs, skater Paul Rodriguez Jr. presented the Fall/Winter 2010 Collection in the latest lookbook for Primitive skateshop. With help from hip-hop personalities Doughboy and OMG, the captured images and poses of the trio harked back to those familiar hip hop music video. But don’t let that fool you, the collection is a refreshing take of both the hip hop and skate cultures, which till recently, been quite apart as entities. So sit back and enjoy the mixing and matching of cultures, personalities, and of course clothing. The entire Fall/Holiday 2010 Collection from Primitive will be available in store and online this Saturday. October 23rd. Be sure to check them out.
17060 Ventura Blvd. | Map
Encino, CA 91316
Release Date: October 23rd (Saturday)