Three times a year, Apple wows its fans with fresh releases, secure old loyalties, and rope in new converts. This year, following announcements of the iPhone 4 and the new generations of the iPod, Apple goes back to Mac this week and introduced the new OSX Lion, as well as a new generation of MacBook Air. Thinness once again triumphs, and now comes packaged with longer battery life and FaceTime camera. Technology aside, Nike keeps running and brings back a nostalgic event, the sports meet, but gives it a grown up twist and holds it at night with a crazy after party to follow it. On the New York side of things, Sneaker Con brought out sneakerheads and their treasured collections. Trading, and cool kicks ensued. Primitive, Dave’s Quality Meat and adidas Originals released a new line-up of apparel and lookbooks to go with. While DQM took their crew through New York City with their decks in tow, adidas Originals celebrates music with the Coastal Artist collection, and also a new collaboration with audio maker, Sennheiser. Last but not least, Freshness takes everyone on a trip through London, with the help of friend Chris George of creative agency, U-Dox. Check out what was hopping and happening this week after the jump.
Windows Phone 7 – A Look Into The New OS
A new contender in the smart phone market, Windows 7 is not going to give up its market share for the Android and the iPhones. Check out our review and see if you are a convert!
http://freshnessmag.com/2010/10/20/windows-phone-7-a-look-into-the-new-os/”>» Windows OS 7 – A Look Into The New OS
Nike x UNDERCOVER Gyakusou International Running Association | Event Recap
Sports meet gets cooler at night, and we are not just talking aout temperature. Nike and Jun Takahashi took to their Gyakusou International Running Association to the tracks and night, and followed up a relay race with a more cardio-pumping party.
http://freshnessmag.com/2010/10/21/nike-x-undercover-gyakusou-international-running-association-event-recap/”>» Nike x UNDERCOVER Gyakusou International Running Association | Event Recap
Primitive – Fall/Winter 2010 – Lookbook
Primitive goes into Fall/Winter 2010 with the help of pro-skater, Paul Rodriguez Jr. Cue new t-shirts, and hip-hop personalities like OMG and Doughboy.
http://freshnessmag.com/2010/10/21/primitive-fallwinter-2010-lookbook/”>» Primitive – Fall/Winter 2010 – Lookbook
Sneaker Con October 2010 Recap
With passion and sneakers in tow, some of the most coveted and legendary sneakers make their appearance at Sneaker Con October 2010. Check out our recap if you missed out on the event, and remember to join in the festivities next time around.
http://freshnessmag.com/2010/10/19/sneaker-con-october-2010-recap/”> » Sneaker Con October 2010 Recap
TRON x Oakley – Limited Edition 3D Gascan Eyewear
Oakley and TRON preps for the latter’s highly anticipated film release, TRON: Legacy, with a new limited edition 3D Gascan glasses, that are also the first optically correct 3D eyewear.
http://freshnessmag.com/2010/10/21/tron-x-oakley-3d-gascan-eyewear/”>» Oakley x TRON – Limited Edition 3D Gascan Eyewear