Freshness Week In Review: 10/18/2010 - 10/23/2010

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Three times a year, Apple wows its fans with fresh releases, secure old loyalties, and rope in new converts. This year, following announcements of the iPhone 4 and the new generations of the iPod, Apple goes back to Mac this week and introduced the new OSX Lion, as well as a new generation of MacBook Air. Thinness once again triumphs, and now comes packaged with longer battery life and FaceTime camera. Technology aside, Nike keeps running and brings back a nostalgic event, the sports meet, but gives it a grown up twist and holds it at night with a crazy after party to follow it. On the New York side of things, Sneaker Con brought out sneakerheads and their treasured collections. Trading, and cool kicks ensued. Primitive, Dave's Quality Meat and adidas Originals released a new line-up of apparel and lookbooks to go with. While DQM took their crew through New York City with their decks in tow, adidas Originals celebrates music with the Coastal Artist collection, and also a new collaboration with audio maker, Sennheiser. Last but not least, Freshness takes everyone on a trip through London, with the help of friend Chris George of creative agency, U-Dox. Check out what was hopping and happening this week after the jump.

Windows Phone 7 - A Look Into The New OS

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A new contender in the smart phone market, Windows 7 is not going to give up its market share for the Android and the iPhones. Check out our review and see if you are a convert!

» Windows OS 7 - A Look Into The New OS

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Nike x UNDERCOVER Gyakusou International Running Association | Event Recap

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Sports meet gets cooler at night, and we are not just talking aout temperature. Nike and Jun Takahashi took to their Gyakusou International Running Association to the tracks and night, and followed up a relay race with a more cardio-pumping party.

» Nike x UNDERCOVER Gyakusou International Running Association | Event Recap

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Primitive - Fall/Winter 2010 - Lookbook

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Primitive goes into Fall/Winter 2010 with the help of pro-skater, Paul Rodriguez Jr. Cue new t-shirts, and hip-hop personalities like OMG and Doughboy.

» Primitive - Fall/Winter 2010 - Lookbook

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Sneaker Con October 2010 Recap

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With passion and sneakers in tow, some of the most coveted and legendary sneakers make their appearance at Sneaker Con October 2010. Check out our recap if you missed out on the event, and remember to join in the festivities next time around.

» Sneaker Con October 2010 Recap

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TRON x Oakley - Limited Edition 3D Gascan Eyewear

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Oakley and TRON preps for the latter's highly anticipated film release, TRON: Legacy, with a new limited edition 3D Gascan glasses, that are also the first optically correct 3D eyewear.

» Oakley x TRON - Limited Edition 3D Gascan Eyewear

Nike SB November 2010 Release

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Nike SB heads into November with a fresh release of apparel, accessories and kicks. Look out for the new Nike SB Zoom FP (Future Primitive) which boasts to be one of the newer technical additions to the Nike SB family.

» Nike SB - November 2010 - Apparel + Accessories Release
» Nike SB - November 2010 - Footwear Release

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LEGO DIY Follow Focus Control For Canon EOS 5D Mark II HDSLR

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The cost of decking out your camera to can become exuberant. However, with the help of LEGO, it doesn't have to be.

» LEGO DIY Follow Focus Control For Canon EOS 5D Mark II HDSLR

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Fresh Destination: London | Chris George of U-Dox

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For our inaugural trip, Freshness takes on the city of Big Ben with a friend, guide and creative guru, Chris George from U-Dox. Check out the insider tips and visit spots off the Frommers' grid.

» Fresh Destination: London | Chris George of U-Dox

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DQM - Fall/Winter 2010 - Lookbook

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Skateboards, a metro card and the new DQM collection for Fall/Winter 2010 is all the team of skaters need to take on NYC.

» DQM - Fall/Winter 2010 - Lookbook

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FIRMAMENT - Arc'teryx Veilance Fall/Winter 2010 Collection Debut | Event Recap

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Technically stylish, or stylishly technical, the winning outerwear company, Arc'teryx Veilance debuts its third collection at Berlin's house of cool, Firmament.

» FIRMAMENT - Arc'teryx Veilance Fall/Winter 2010 Collection Debut | Event Recap

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adidas Originals x Sennheiser Headphones

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adidas Originals will now rule the sound waves with Sennheiser, as the duo returns for a second collaboration. This time around, the Originals blue and Trefoil find themselves onto the HD 218 and CX300 models. Put it on, because the soundtrack to your life deserves the best sonic delivery.

» adidas Originals x Sennheiser Headphones

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adidas Originals - Fall/Winter 2010 Collection

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Coastal artists, laces and Vespa make up for the latest delivery from adidas Originals. So, in layman's terms, lace up, hop on, and get a little Original with fresh tunes in your clothes.

» adidas Originals - Fall/Winter 2010 - Coastal Artists Collection
» adidas Originals - Fall/Winter 2010 - Relace Collection | Delivery 2
» adidas Originals x Vespa - Fall/Winter 2010 Collection
» adidas Originals - Fall/Winter 2010 - Women's Collection