With great power, comes great responsibility. Spiderman got that right, and we are sure LeBron James is feeling the heat too. After all, what kind of King would he be if he doesn’t appease his loyal, fanatic subjects? Sure, King James had made some controversial decisions, with the most recent being his joining of the Miami Heats team. So now James ponders, and gets us to ponder too, should he do what he wants, and have us love him for what he is doing? Or should he, be who we want him to be? Nike Basketball invites us to think about the dilemma of James, and see the differences between expectations others have of James, and expectations James has for himself.