Nike x UNDERCOVER Gyakusou Apparel Collection | Available Now

By - October 25th, 2010

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

Contrary to the notion that Tokyo’s densely packed urban center would not spawn any sort of sub-culture movement, let along one that is base on athleticism. Designer and creative director of UNDRECOVER, http://blog.honeyee.com/jtakahashi/” target=”_blank”>Jun Takahashi, almost single handedly ushered in a renewal interest in running Tokyo Style. Introducing the first segment of much anticipated http://freshnessmag.com/2010/09/07/nike-x-undercover-%E2%80%93-gyakusou-international-running-association-apparel-collection/” target=”_blank”>Gyakusou International Running Association Collection (“Gyakusou” for short), a collaborative project between http://nike.com” target=”_blank”>Nike and UNDERCOVER that re-engage one of Nike’s founding tenets, the everyone is an athlete. Featuring finite touches, high tech fabrics and new manufacturing process, along with laser-cut, no-sewn construct, Dri-FIT appliqués and other countless customizable solution for individual runner’s needs. The collection made its debut over the weekend at http://freshnessmag.com/2009/11/12/nike-flagship-store-harajuku/” target=”_blank”>Nike Harajuku flagship with a limited commemorative collection also available at UNDERCOVER flagship in Aoyama. The collection will be available at select Nike retail locations in the coming months.

Nike Harajuku
1-13-12 Jingumae | http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=%E6%9D%B1%E4%BA%AC%E9%83%BD%E6%B8%8B%E8%B0%B7%E5%8C%BA%E7%A5%9E%E5%AE%AE%E5%89%8D1-13-12&sll=35.669113,139.704019&sspn=0.000325,0.00071&gl=us&ie=UTF8&hq=&hnear=Japan,+T%C5%8Dky%C5%8D+Metropolis+Shibuya+Ward%E7%A5%9E%E5%AE%AE%E5%89%8D%EF%BC%91%E4%B8%81%E7%9B%AE%EF%BC%91%EF%BC%93&ll=35.669726,139.703608&spn=0.010756,0.022724&t=h&z=16&iwloc=A” target=”_blank”>Map
Shibuya-ku, Tokyo Japan
TEL #: +81-03-6438-9203

UNDERCOVER Aoyama
6-1-3 Minami Aoyama | http://maps.google.com/maps?q=UNDERCOVER+%E9%9D%92%E5%B1%B1%E5%BA%97+google+map&hl=en&ved=0CBcQpQY&ei=Qs7FTNDJAaW-yQWGrZi_DA&sll=35.662801,139.715404&sspn=0.002589,0.005681&ie=UTF8&view=map&cid=9371573664299523727&hq=UNDERCOVER+%E9%9D%92%E5%B1%B1%E5%BA%97+google+map&hnear=&ll=35.664322,139.715517&spn=0.010286,0.022724&t=h&z=16&iwloc=A” target=”_blank”>Map
Minato-ku, Tokyo Japan
TEL #: +81-03-3407-1232

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

Nike x UNDERCOVER  Gyakusou Apparel Collection | Available Now

1 comments
beccavee
beccavee

Like Adidas OT-Tech a bit. NSW takes Japanese street fashion and goes all athlete with it. Props.