Freshness Week In Review: 10/25/2010 – 10/29/2010

By - October 31st, 2010

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Here is to the Halloween weekend, and to taking a day out of the entire year to finally be dressed up with no qualms or reservations about what you want to be. This week, Freshness has started another cycle of our giveaways with a new partnership with Motorola, giving all a chance to win a new smartphone, the Motorola Droid 2,  to streamline your mobile life. rag & bone and Timberland unveiled the fruits of their partnership, showed us that rugged chic is not an impossible phrase, and Hello Kitty tied her bow around Reebok. Supra preps for the Holidays with a series of releases that crashed onto the sneaker shore almost twice a day like the tides, and Paul Rodriguez showed us what his mountain is like. Cristiano Ronaldo introduced the Safari print to his new Nike Mercurial Vapor Superfly II, and King James’ new shoes, the Air Max LeBron VIII is now available in a new black, white and sport red. For those who are hiding indoors from the cold and watching the Halloween fanfare from afar, check out what happened this week besides the annual phenomenon of Ricky’s popping up everywhere in New York City, and people letting go of their inhibitions and channeling their inner GAGA.

rag & bone x Timberland Boot Company – Debut Collection

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rag & bone teamed up with Timberland to bring the great Americana rugged to the city, and the result? Rugged chic is finally defined.

» rag & bone x Timberland Boot Company – Debut Collection


Supra – Holiday 2010 Collection

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Supra gears up for the Holiday season with the release of its end of the year collection, just in time for those planning gifts for the sneakerheads and skaters in your life.

» Supra – Holiday 2010 – Thunder Low
» Supra – Holiday 2010 – Thunder
» Supra – Holiday 2010 – Stacks
» Supra – Holiday 2010 – Skytop II
» Supra – Holiday 2010 – Skytop


SOPHNET. x visvim

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Two great Japanese labels, SOPHNET. and visvim came together to create a collection of two styles of footwear. The result is a series of simple, well-made shoes that are easy to wear and perfect for the guy who loves a good basic that is not ostentations and doesn’t seek to be blatantly cool.

» SOPHNET. x visvim – 7 Hole ’73 VD
» SOPHNET. x visvim – Plain Toe VD


Reebok x Hello Kitty – PT-20 INT Plush Kitty

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Well, hello. Hello Kitty, meet Reebok, and Reebok, meet Hello Kitty again. Other than the printed collaborative kicks, this time around, things are little plushier and a bow-tie tops off the fresh collaboration.

» Reebok x Hello Kitty – PT-20 INT Kitty


Paul Rodriguez x Mountain Dew – “It’s Different On My Mountain” | Video

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Paul Rodriguez talks about his passion for skating, and shows us how things are different on his mountain.

» Paul Rodriguez x Mountain Dew – “It’s Different On My Mountain” | Video