Nike SB have launched a new campaign for a newly designed Nike SB Zoom FP sneakers. The official commercial includes casting by the riders themselves and it cleverly shows the sneakers getting X-rayed to bring attention to the features of the sneakers. The video also show cases each riders’ personalities and characters as to add depth to the riders themselves as more than skateboarders. Zoom FP is the lightest sneaker in the SB range and is equipped with the Zoom Air technology, one-piece inner booty construction, flexible and grippy herring bone sole and seamless uppers. Check after jump for the full video.