WEST NYC x Nike Limited Apparel + Footwear Collection Launch | Event Recap

By - November 9th, 2010

With the momentum of New York City Marathon putting the already fast moving city into overdrive, WEST NYC launched its limited Nike collaboration last Thursday evening. In the midst of early autumn rain and dipping temperature, hundreds gathered comfortably inside the Upper West Side boutique, with provision of live music by DJ D Nice and free drinks by Hennessey Black. The event, hosted by AM PM New York, saw a rotation of famous, the past to the present, from Bow Wow, Nigel Sylvester, to DJ Sal Morale, and more. While in between sudden break out of dance and impromptu intermission, visitors had the opportunity to get their hands on the few remaining collaboration items, while they lasted.