Reason – Fall/Winter 2010 – Built To Last Collection

By - November 12th, 2010

Reason   Fall/Winter 2010   Built To Last Collection
http://reasonclothing.com” target=”_blank”>Reason Clothing‘s Fall/Winter 2010 “Built To Last” collection, featured in a lookbook released this week, represents a major step forward for the New York City-based label. From a fledgling streetwear company founded in 2004, the brand has matured into a full line of menswear, with this season’s collection rounded out by a leather jacket, a varsity jacket, and an assortment of knit and woven tops, premium denim, and accessories.

The overall aesthetic of the line is casual wearability, with a nod to Reason’s streetwear roots. As a bonus, the lookbook for the Built to Last collection was shot in New York City by Michael Avedon, grandson of the late famed fashion photographer http://richardavedon.com/”>Richard Avedon. You can find the Reason Fall/Winter 2010 collection at over one hundred boutiques worldwide and through the brand’s http://reasonclothing.com/shop”>Online Store.

Reason   Fall/Winter 2010   Built To Last Collection

Reason   Fall/Winter 2010   Built To Last Collection

Reason   Fall/Winter 2010   Built To Last Collection

Reason   Fall/Winter 2010   Built To Last Collection

Reason   Fall/Winter 2010   Built To Last Collection

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