The city is only as good as the people who live in it. After all, no matter how beautiful the architectural landscape is or how advanced the infrastructure of a city is, the city is lifeless without people. In a new adidas Originals campaign, the Trefoil label examines what creates a city and make it unique, and in this case, the thriving city in question is home to The Sex Pistols, the Queen, and a burgeoning tribe of youngsters shaping and ruling the contemporary music, art, fashion and sports scene. “We Are London” celebrates the energy of youth in London, and is a declaration of their impact on the city. No, let’s correct that, they don’t just shape London, they are London.