adidas Originals – “We Are London” | Video

By - November 15th, 2010

The city is only as good as the people who live in it. After all, no matter how beautiful the architectural landscape is or how advanced the infrastructure of a city is, the city is lifeless without people. In a new adidas Originals campaign, the Trefoil label examines what creates a city and make it unique, and in this case, the thriving city in question is home to The Sex Pistols, the Queen, and a burgeoning tribe of youngsters shaping and ruling the contemporary music, art, fashion and sports scene. “We Are London” celebrates the energy of youth in London, and is a declaration of their impact on the city. No, let’s correct that, they don’t just shape London, they are London.

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