Nike Stadium – UNDERCOVER x Nike GYAKUSOU | Paris

By - November 18th, 2010

Nike Stadium   UNDERCOVER x Nike GYAKUSOU | Paris
Nike Stadium Paris has been re-conceived, as an installation devoted entirely to the UNDERCOVER x Nike GYAKUSOU collection. La MJC describes the collection as “une véritable fusion des genres,” and the Parisian NSW crew is inviting you to attend an opening cocktail event on Saturday, November 20th. The Stadium Paris space, located in the 11th Arrondissement, is a full-on concept exercise, devoted far more to imaging than to point-of-purchase – see our coverage of the Nike Stadium Tokyo for another example. The Paris GUAKUSOU installation didn’t require a total rethinking of the space; the “Lunar-cushioned” couches are still there, along with blatantly futuristic decor, including LunaSpider LT+ displays that wouldn’t look out of place on a movie-set version of NASA. If in Paris, this is a must. If not, check out images of the space, and how it’s been conceived for the GYAKUSOU collection. via La MJC.

Nike Stadium Paris
9 rue Auguste Barbier | Map
75011 Paris, France


Nike Stadium   UNDERCOVER x Nike GYAKUSOU | Paris

Nike Stadium   UNDERCOVER x Nike GYAKUSOU | Paris

Nike Stadium   UNDERCOVER x Nike GYAKUSOU | Paris

Nike Stadium   UNDERCOVER x Nike GYAKUSOU | Paris

Nike Stadium   UNDERCOVER x Nike GYAKUSOU | Paris

Nike Stadium   UNDERCOVER x Nike GYAKUSOU | Paris

Nike Stadium   UNDERCOVER x Nike GYAKUSOU | Paris

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