honeyee Feature – NSW Collection + Still Life

By - November 24th, 2010

honeyee’s newest online feature gives us a detailed look at the new Nike Sportswear NSW Collection; modeled by none other than fragment design’s Hiroshi Fujiwara, this feature portrays HF in various pieces from the new NSW Collection that has a strong connection back to Nike’s ACG roots in addition to being influenced by the sport of running. The feature was shot on location at Japan’s Fukiware Falls, one of the most famous and beautiful waterfalls in Japan located in Numata City. Styling for the feature is provided by Detz Matsuda while photography is handled by Shoichi Kajino. Check out the entire honeyee Feature, here.


Hiroshi Fujiwara may be a good designer but he is a terrible model who lacks any swagger/steez/etc