A Bathing Ape x Stussy – Survival Of The Fittest | Delivery 1

By - November 27th, 2010

A Bathing Ape x Stussy   Survival Of The Fittest | Delivery 1

In ways, the name chosen by Paul Mittleman (Stussy) and Nigo (BAPE) is quite indicative of the rag trade today. Where a creative director not only has to focus on the design itself, but play a balancing act between quality, price point, and other trifecta. Indeed, the game plan is no longer about hype or having a presence, but about survival of the fittest. In this first delivery, well timed to meet the demand of Black Friday in the U.S. and the start of holiday season elsewhere, the Survival Of The Fittest Collection by A Bathing Ape and Stussy is visual timeline between the 2 collaborators. But it is more far reaching than just the mere histories of the 2 brands. The collection is a strata of what street wear was – simple graphic tees and hoodies, to what street wear is now embroider denim and insulated jacket. And to come in the next few months, the collection will also present styling of the future. As the name implies, survival of the fittest is an evolutionary process, adopt and adjust or fall the way side… The collection is now available at all Stussy Chapters, BAPE stores, and online shops of both labels.

BAPE – New York
91 Greene Street | Map
New York, NY 10012

Stussy – New York
176 Spring Street | Map
New York, NY 10012

A Bathing Ape x Stussy   Survival Of The Fittest | Delivery 1

A Bathing Ape x Stussy - Stussy BAPE Logo Tee (Black)

A Bathing Ape x Stussy   Survival Of The Fittest | Delivery 1

A Bathing Ape x Stussy - Stussy BAPE Logo Tee (White)

A Bathing Ape x Stussy   Survival Of The Fittest | Delivery 1

A Bathing Ape x Stussy - Special Operations Tee (White)

A Bathing Ape x Stussy   Survival Of The Fittest | Delivery 1

A Bathing Ape x Stussy - Special Operations Tee (White)

A Bathing Ape x Stussy   Survival Of The Fittest | Delivery 1

A Bathing Ape x Stussy - Special Operations Tee (White)

A Bathing Ape x Stussy   Survival Of The Fittest | Delivery 1

A Bathing Ape x Stussy - Special Operations Tee (Black)

A Bathing Ape x Stussy   Survival Of The Fittest | Delivery 1

A Bathing Ape x Stussy - Special Operations Tee (Black)

A Bathing Ape x Stussy   Survival Of The Fittest | Delivery 1

A Bathing Ape x Stussy - Special Operations Tee (Black)

1 comments
M.A.
M.A.

Quality and price point? You gotta be kidding. The price points are insanely high for the make of the garment. The quality is not the issue, but the price point is. I don't know where Stussy is sourcing from, but, I'm sure these aren't environmentally/green factories. They are made in China just like everyone else. Unless it's at green-factories, or a portion of the proceeds go to charity, not sure why I would buy from a Stussy or a Supreme or any of these street labels that don't get it right. Come on guys, made in China, mass produced, and you cost as much, if not more than stuff made in New York. Stop robbin' the high school kids...or just give back to charity, greedy mother f**kers.