adidas Originals – Copenhagen City Activation | Video

By - November 29th, 2010

adidas Originals   Copenhagen City Activation | Video

This past summer, adidas Originals painted the town blue and stamped the city of Copenhagen with three-stripes and trefoil during Copenhagen Fashion Week. The takeover of Copenhagen doesn’t only come in the form of goods, but is an extensive series of events ranging from installation exhibitions to launches and parties. Copenhagen City Activation celebrated the people, their energy and originality, and the events included the launch of the adidas Originals Blue Collection (to come for Spring/Summer 2011), a skate event, live music performance and installations paying tribute to all aspects of the young and reckless from art to fashion and sports. Check out a video recap of the summer, and stay tuned for more cities awaiting activation.

adidas Originals   Copenhagen City Activation | Video
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