There is a story behind each product design. The majority of them are trivial, hunkered top heavy with marketing theories and jargon. Then, there are stories with substances, as with the ones behind the Lovikka All Star Chuck Taylor by CONVERSE and retailer sneakersNstuff (SNS). The Sami people, nomads indigenous to Sweden, are known for their practicality, a need characteristic in the harsh Arctic Circle. So when the economic condition became dire in the 19th century, a Sami villager by the name of Erika Aittamaa started to craft hearty mittens from the local resources. Soon, the simple mittens took the name of Aittamaa’s village, Lovikka.
More than a century later, SNS honors the Aittamaa’s ingenuity and the Sami nation’s rich heritage with the Lovikka All Star Chuck Taylor. In the Lovikka mitten’s signature weave, the All Star’s upper is made entirely of knitted wool in off-white colorway. Accents in another signature the red, yellow and blue tricolors are added in the forms of midsole bands, tassles, and SNS initials.
The Sneakersnstuff x Converse Lovikka All Star Chuck Taylor will be available this Friday, December 3rd at all CONVERSE First String accounts – Bodega (Boston), Colette (Paris), Hanon (Aberdeen), Sneakersnstuff (Stockholm and Malmö) and UNDFTD (Los Angeles).
Release Date: December 3rd (Friday)