HUF just released a lookbook for the Holiday 2010 footwear collection, some of which we previously covered here. The lookbook highlights the growing spotlight the label is putting on it’s roster of skateboarders: HUF has remained a core skateboarding powerhouse as the store’s in-house label has matured, and Alex Bellerud, Billy Mcfeely, Adrian Vega, Brad Cromer & Aaron Herrington show the product in use here. Shoes include the Choice, Genuine, HUF 1, Hupper, and the Bridge, and the Bridge. Shot in New York City, this is great image series that sums up what HUF is all about right now: real skateboarding, city skateboarding, and casual style. It’s just plain good skate photography too, as shot by Brooklyn-based skateboard photographer Brian Kelley. Check out the full image set after the jump.