This qualifies as commercial content that is also worth watching. You’ve probably seen some of Gatorade’s “Go All Day” campaign, which was in heavy rotation over the Summer with a series of videos following athletes as they went through their day, doing their sport. One of the sports drink company’s flagship action sports athletes – and emerging ambassador of lifestyle fashion – Nigel Sylvester was of course a major part of the campaign. Finishing out 2010 with the “Go All Day” campaign, Gatorade invited Sylvester to go on a trip to do some riding and sightseeing in Japan. The video, produced with Japanese BMX powerhouse Defgrip, shows Nigel as he makes the best of some rainy weather, gambles on a few sumo bouts, and also gets some riding in. Check out the video after the jump; it’s much more a travel piece than an action sports video. via: Defgrip.
By- December 8th, 2010