Gatorade Go All Day – Nigel Sylvester in Japan | Video

By - December 8th, 2010

Gatorade Go All Day   Nigel Sylvester in Japan | Video
This qualifies as commercial content that is also worth watching. You’ve probably seen some of Gatorade’s “http://freshnessmag.com/?s=gatorade+nigel”>Go All Day” campaign, which was in heavy rotation over the Summer with a series of videos following athletes as they went through their day, doing their sport. One of the sports drink company’s flagship action sports athletes – and emerging ambassador of lifestyle fashion – Nigel Sylvester was of course a major part of the campaign. Finishing out 2010 with the “Go All Day” campaign, Gatorade invited Sylvester to go on a trip to do some riding and sightseeing in Japan. The video, produced with Japanese BMX powerhouse http://blog.defgrip.net/”>Defgrip, shows Nigel as he makes the best of some rainy weather, gambles on a few sumo bouts, and also gets some riding in. Check out the video after the jump; it’s much more a travel piece than an action sports video. via: http://blog.defgrip.net/2010/12/nigel-sylvester-in-japan/”>Defgrip.

1 comments
Elroy
Elroy

What was this shot on? Anyone know?