Their devotions are second to none, even those who worship Justin Bieber. In the midst of bone-chilling dip of temperature, hundreds queued up around Herald Square this afternoon for the chance to shop at the Small Gift Pop-Up Shop by Sanrio. In celebration of the caricature repertory’s 50 th anniversary, the trailer-size mobile storefront made its way cross country, from San Francisco to this, its final destination in New York City. With 50 exclusive items, each in various colorways and/or caricatures, the retail offers close to 200 products in total, from the Small Gift vinyl set to a Lomography Fisheye Camera. But the Small Gift Pop-Up Shop is just that, a pop-up retail concept, and will be open today and tomorrow only. So hurry before it closes for good. For assistance on site, look for the Hello Kitty cat-ear gang!!
December 9th (TODAY!!!) | Noon – 7:30 pm
December 10th (Tomorrow) | 11 am – 7 pm