Nike Sportswear China – Destroy To Create | Preview

By - December 10th, 2010

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By the mean of destruction does not necessary equate to end of all. Instead, a re-birth of sort can come from it. So in honoring the ideals of its Destroyer Jacket, Nike and Nike Sportswear China enlisted a group of creative types to help it realize those ideals. Each an iconoclast in his or her field, these talents are setting the stage for China’s evolution from an industrial powerhouse to a creative force of the world. But first, much of the preconceived notions, both local and abroad, must be blot out. Hence, this group of selected individuals is known as The Destroyers. Freshness is on site and will bring you more coverage later today.

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