MINI Vending Machine | Video

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Perhaps the Japanese were the first to expand the world of vending machine beyond Snicker bars and peanut M&Ms and other saccharine-laden snacks, but it is in Canada where the vending machine has not only gone digital, but is also a fully interactive projection. In a marketing effort to promote 2011 MINI, MINI has created the largest at-night fully interactive projection featuring the new line-up of cars and accessories.

Taking the form of vending machines, viewers can text a short code representing the MINI of their choices and the vending machine will dispense the particular model for a playful ride, accompanied with a personalized message.