Nike Unveils The Future of Football @ Dallas Cowboys Stadium | Event Recap

By - December 15th, 2010

Nike Unveils The Future of Football @ Dallas Cowboys Stadium | Event Recap

Yesterday, Nike held a Nike Football Summit at the iconic Dallas Cowboys stadium for the unveiling of the Nike Alpha Talon Cleat, termed as “Nike’s Most Advanced Cleat Ever” and the next generation of Nike Pro Combat uniforms for 2011 season. Some of the top collegiate teams including University of Oregon, Boise State University, and University of Florida are expected to wear as they take the field in this season’s upcoming Bowl Games. Nike also had NFL players Ndamukong Suh, Clay Matthews, Dwayne Bowe, Felix Jones and Steven Jackson at the stadium to help with the introduction.

On the uniform redesign, the base layer and uniform is the ultimate design in breathable protection with strategically placed seams, pads and cooling zones. Thermoregulation is emphasized with the use of Nike Pro Deflex padding, which has two-way airflow to help cool the body and wick away sweat. The jerseys are made of four-way stretch woven twill which sheds moisture. A new Flywire collar has eliminated two layers of fabric, allowing improved breathability and strengthen the fabric to keep the jersey intact.  By enhancement of the crucial “hit zone”, which are between the knees and shoulders, Nike designers created a system of robust padding, all without the bulk.  Another interesting aspect is that the base layer now features customizable protection, incorporating a thin, incredibly strong carbon fiber plate that comes in two different sizes and can be placed where needed.

Three elite football programs will debut the 2011 Nike Pro Combat System of Dress during the Bowl Games including:

– Boise State Broncos in Las Vegas on December 22, 2010
– Florida Gators in Tampa Bay on January 1, 2011
– Oregon Ducks in Phoenix, Arizona on January 10, 2011

And as mentioned yesterday, Texas Christian University (TCU) will be debuting the new Air Zoom Alpha Talon cleat with a new version of their current 2010 Nike Pro Combat Uniform in Pasadena, California, January 1, 2011, at the prestigious Rose Bowl.

After the unveiling, those attendance were escorted to a Nike Football/Nike Training product preview followed by a tour of the massisve Dallas Stadium. During the product tour, some of Nike Football’s upcoming uniforms, gears and sneakers were on display for all guests. In the mix include several Nike Training sneakers, which will come in another pictorial soon. After the tour, guests were treated to customization sessions with the Nike Destroyer Jacket and Nike iD Trainer 1 Unleashed sneakers.

Last year, over 550,000 fans toured the iconic Dallas Cowboys Stadium. Needless to say, all Nike guests took part in the newly established tradition, which included the cheerleaders locker room (who were no where to be found), the Dallas Cowboys locker room on the field level of the stadium. On the upper levels we were able to tour the media room and a few specialty areas including the standing room-only Dr. Pepper Lounge. Once again, another amazing summit on epic proportions, many thanks to Nike and Nike Football.

Nike Unveils The Future of Football @ Dallas Cowboys Stadium | Event Recap

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