Star Wars x adidas Originals – Spring/Summer 2011 – Sneakers

By - December 15th, 2010

The movie comes to life as adidas Originals partnered with LUCASFILM Ltd. Once again for another round of adidas Originals x Star Wars Collection. Part of the Iconic Fusion theme, the new collection for Spring/Summer 2011 not only shared brand DNA of both franchise. It also infused another essential element to the formula Hip Hop. While its quite clear the influence Hip Hop had on adidas Originals’ designs, when B-Boys and MCs, most notably the group Run-DMC, started to fashion the Brand with 3 Stripes on the mean streets of South Bronx and Harlem. The same influence is lost on the Star Wars’ part, that is till you asked those who were that at the start. Around the same time the first Star Wars, Epsiode III: A New Hope, was on the silver screens. A motley crew of MCs, DJs,dancers, graf artiss gatheredand created unique sounds heard from mainstream culture, including some from Star Wars. It marked a pivotal point of when and where Hip Hop got its start, as well as the indirect connection of between the movie and the music genre. Look for the new collection to drop early part of next year. via: Kidulty