“Vivre Sans Temps Mort” or “To Live Without Idleness”, a slogan coined by protesters during the May 1968 upheaval, where students and laborers battled it out with riot police, water cannons, tear gas on the street of Paris. The battle cry also became the motto of Parisian creative agency La MJC, where a “do or die” attitude instills at its core. So it is only fitting that its third NB1500 collaboration with boutique colette and New Balance be called Vivre Sans Temps Mort. Originally set to launch in 2008 as a commemoration to the May 1968’s 30th anniversary, the model was mysteriously set aside. The action caused much speculation at the time on whether the shoe will ever be launch. Now, after much wrangling, the sneaker will finally see the light of day.
Each in brilliant red with hints of grey and white, the mostly suede NB 1500 fashions a burgundy ankle collar in leather, which extends inward to become its sockliner. Contrast white letterings printed on red insole further elaborate the concept, with “Vivre Temps” imprinted on the left and “Sans Mort” on the right. Hand crafted at New Balance’s mythical factory in Flimby, England, the NB 1500 will finally be available this Saturday, December 18th at the COOL CATS online store.
Release Date: December 18th (Saturday)