Carmelo Anthony & Melo M7 Visits New York

By - December 21st, 2010

July 10th was the last time Carmelo Anthony made a public appearance in New York City, a life-defining occasion in which the Brooklyn-born basketball superstar wed his wife LaLa Vasquez in a gorgeous ceremony at Cipriani’s with a star-studded list of invitees. Rumors of another “Big Three’ to counter Miami’s three-headed monster of Dwyane Wade, LeBron James, and Chris Bosh began when fellow NBA stars Chris Paul and Amare Stoudemire close friends of Melo playfully threatened to create their own triumvirate of NBA elites. Since then, the sports media has surrounded Carmelo Anthony, with the primary topic of conversation being his apparent desire to play in his hometown with the New York Knicks. According to sources close to Melo, it’s New York City or bust, based on alleged statements made after his game against who else the New York Knicks.

But before the highly anticipated and publicized game, Carmelo Anthony made some noise that was considerably less dramatic than all the free-agency talk. Smiling profusely from ear to ear, an excited Carmelo Anthony graced the center stage at the Foot Locker House of Hoops before a crowd of devoted fans who were eager to meet him in person and to learn about the all new Jordan Melo M7. Carmelo takes great pride in his signature line of shoes with Jordan Brand, and that much is evident as he is involved from beginning to end in the design and production as well as in the marketing of the shoe, which included a “Do Whatever It Takes’ ad campaign, an Twitter-based giveaway, and a set of faux-interviews in a segment titled “Ball Talk’ with Lewis Campbell. During his House of Hoops visit, Melo talked at length about the Melo M7 while simultaneously revealing his inner character as he delved into his personal life a bit just enough to keep ears and eyes glued to the 6’8″ star. What’s special about the M7? How did you overcome an uneasy childhood to become a superstar? What advice do you have for the youth? Those questions and many more were answered and all in attendance left the Foot Locker House of Hoops feeling refreshed and ready to take on their next challenge. That’s exactly what Melo M7 embodies the willingness to do whatever it takes to succeed at any level. Continue reading for a full event recap of Carmelo Anthony’s recent visit to New York and see for yourself.