Jordan Brand CP3.IV Launch Event Recap | New Orleans

By - December 23rd, 2010

Last Thursday, Jordan Brand held a media launch event for Chris Paul’s fourth signature sneaker, the Jordan CP3.IV in New Orleans. Jordan Brand and Chris Paul took over the New Orleans Arena for the special announcement which included a few activities for the attendees. All attending media were given their own locker labeled with their name and stocked with with an athletic outfit, duffel and a pair of the House of Hoops exclusive Jordan CP3.IV in Black/Orion Blue. After suiting up, designer Jayson Mayden spoke briefly with the media group via Skype since he’s currently getting his Masters at Stanford. Chris Paul joined the group shortly after for a Q&A session with Jayson Mayden and the group. A few interesting facts came from the Q&A, designer Jayson Mayden is actually an avid toy collector and took inspiration from a Gundam figure while designing the CP3.IV. When asked about getting input from Michael Jordan, Chris Paul mentioned that the low-cut sneaker was actually an idea from Michael Jordan who suggested exploring a low-cut sneaker for his quickness. Michael Jordan’s legacy played another role on the CP3.IV, the asymmetrical collar is modeled after the Air Jordan XIII Low which is Paul’s favorite Air Jordan model. He also talked about being in the sixth grade and having his first pair of Air Jordan XIII stolen from his locker while he played basketball. Mayden and Paul when into detail talking about the process, the sneaker and took a number of questions from the group. After the Q&A, Jordan Brand recreated the NBA Skills Challenge for the media group to test drive the new CP3.IV and four of the fastest finishers were invited to participate in championship round. Take a look below for a pictorial of the Jordan CP3.IV launch event in New Orleans, for those interested we also filmed the Q&A session…

Also note that Jordan Brand just launched a CP3K game.

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