Just how potent is Jordan Brand marketing strategy? It is so potent that would you believe it can make an elephant fly? The Jordan Elephant Icon Hoody is an amusing take on the label’s 2 cornerstones the Jumpman icon and the elephant skin pattern. Combine them together and you have a dunking pachyderm, with wings and a trunk for an arm. Always good to see label able to poke fun of itself, the Jordan Elephant Icon Hoody is currently available at very select Jordan Brand retailers worldwide.