Rather viewed as good Samaritans or with genuine sincerity, more often than not, corporation's efforts to do good for the environment, society, and humanity in general are met with cynical critics and skeptics. The same goes for Nike when it announced its CONSIDERED DESIGN initiative 2 years ago or at last year's AIDS awareness program. A reason why Nike created Nike Better World website. Part Public Service Announcement (PSA), but without the lengthy preaching, Nike Better World highlight all the initiatives Nike is implementing locally as well as globally. The site, however, isn't merely a corporate mouth piece but ask visitors to participate by redirecting them to different sites or simply address the issues publicly via Twitter and Facebook. From people close to the Better World project, the site is only the starting point with more to come later this year.