RE-Fresh: Nike Blazer (1972)

By - January 7th, 2011

RE Fresh: Nike Blazer (1972)

Nike now employs somewhere in the area of 30,000 employees. But 40 years ago, in 1971, Nike had just launched their first full line after selling sneakers out of the trunk of a car.  That same year, the swoosh that is one of the most recognizable logos in the world, was designed by Carolyn Davidson, for which she was paid $35 (though she would later receive an undisclosed stockpile of stock from Phil Knight more than a decade later).  The first Nike Basketball shoe to utilize Nike’s swoosh was the Blazer, which debuted in 1972. The shoe boldly featured a giant swoosh through the upper of the slim and direct silhouette that, when viewed today, look more applicable to today’s lifestyle shoes than a sneaker designed for the hardwood. Everyone noticed the swoosh, which began to be worn on the hardwood by the likes of Geoff Petrie, the “Iceman” George Gervin (who later had a limited edition Blazer crafted after his likeness in 2008), World B. Free, Dennis Johnson, and Darrel “Dr. Dunkenstein” Griffith. The Portland Trail Blazers wore the shoe as a team during their 1977 championship, which expanded the exposure of the sneaker as well as the swoosh.

2 comments
henry
henry

they are deadstock, why dont u read the post. These are clean, but now they're played out