February 3, 2011 will be a significant date for billions of Chinese and those with Chinese ancestry as it marks the start of Chinese New Year. To usher in the new year, which falls on the Chinese Zodiac sign of the Rabbit, Nike created a series of footwear with the Year of the Rabbit theme. Follow the preview of his and her Nike Sportswear Tennis Classic – Year of the Rabbit edition last week, Nike just unveiled the 3rd installment to collection, the Nike Air Force 1 – Year of the Rabbit. An all leather, with appointments of suede, a red Nike Swoosh in chenille strike through the all white upper. A coordinating red chenille with white Chinese character for rabbit adorned the tongue tab. Embossed on heel tab is a special rabbit icon in wood carving applique. 2 versions will be available – one with limited edition packaging scheduled for January 23rd with a price of RMB¥ 2,599 (~ USD$393) followed by a general release version on January 28th at a price of RMB¥1,999 (~ USD$302). This China exclusive will be available at retailers such as Nike Beijing Store, Nike Sanlitun Store, Nike Beijing Oriental Plaza Store, Beijing Deal, Nike Shanghai Store, Shanghai Juice and Shanghai NPC.
January 23rd (Sunday) – Limited Edition Packaging
January 28th (Friday) – General Release