SWAGGER – Spring/Summer 2011 Collection | Preview

By - January 13th, 2011

SWAGGER   Spring/Summer 2011 Collection | Preview

Notorious is the title given to the upcoming Spring/Summer 2011 collection from SWAGGER and it is inspired by notorious iconography from gangs, films and of course rap music. Key colors used in this collection is black, navy and red colors that translates the theme vividly. Simple designs reminds us of the 90′s streetwear and there is the N.W.A. inspired font play, paying tribute to the group that popularized the gangsta rap movement. Bandanna patterns and designs are used plentifully on hoodies, t-shirts, caps and tote bags, tying into gang culture. All of the initial delivery items will be available at SWAGGER stores in Japan and dealers world wide this weekend, Saturday, January 15th.

SWAGGER   Spring/Summer 2011 Collection | Preview

SWAGGER   Spring/Summer 2011 Collection | Preview

SWAGGER   Spring/Summer 2011 Collection | Preview

SWAGGER   Spring/Summer 2011 Collection | Preview

SWAGGER   Spring/Summer 2011 Collection | Preview

SWAGGER   Spring/Summer 2011 Collection | Preview

SWAGGER   Spring/Summer 2011 Collection | Preview

SWAGGER   Spring/Summer 2011 Collection | Preview

3 comments
LA Finest
LA Finest

This shit is not cool.. companies that promote a gang lifestyle for profit and have never even experienced the culture first hand is wack. A percentage of the profits from this collection should go towards gang intervention programs and families who have suffered from gang violence... And those that have designed it should be forced to come live in the impoverished areas of LA where this originated and then see if they think its kool to mass market such products. Bloodsuckers

JOONAYA
JOONAYA

check out www.plaga.co.kr Plaga is the official Swagger distributor in Korea.

Kim Jin Hwan
Kim Jin Hwan

I want to buy a "NOTORIOUS" c/n Swlat red color. But i live in Korea. So i found the store. Where is the store in Korea??