We first saw the inkling of such brand partnership first at last year’s World Basketball Festival. The trio with somewhat diametric market segments have lent their supports once again for the upcoming Black History Month. Celebrating the achievements of those came before and the ones who will pass onto the next generation, CONVERSE along with Jordan Brand, and Nike selected 3 icons of basketball – Julius “Dr. J” Erving for CONVERSE, Michael Jordan for Jordan Brand, and Kobe Bryant for Nike Basketball, to represent the past and present of African-Americans’ journey in the sport. The unification of ABA and NBA helped solidify Dr. J’s standing as one of the greatest basketball player ever. While no need for introduction now, Michael Jordan‘s 1987 Slam Dunk title had every child believe he or she can soar in the sky. Remarkable in every way, Kobe Bryant scored 81 points during the 2006 game against the Raptors, unheard of since the days of Wilt Chamberlain, over 40 years ago.
In addition to the CONVERSE Star Player (Julius “Dr. J” Erving), Air Jordan III (Michael Jordan) and Nike Zoom Kobe VI (Kobe Bryant), there is a forth edition – Nike Sportswear Air Force 1. Straddled across the past, present, and future, there is no player associated with the AF1, at least not yet. In an all-black colorway, homage to the basketball shoes in the past, the accents of metallic gold honor the moments when players overcame obstacles, both on the court and off. Like others in the collection, a special wood carving print, by artist Hale Woodruff, celebrate the proud heritage and the unyielding spirit