Freshness Week In Review: 1/09/2011 1/15/2011

By - January 16th, 2011

Freshness Week In Review: 1/09/2011  1/15/2011

Yes, there was another major snowstorm this week, but most places took it in stride and moved on. In Freshness culture, it was a pretty busy week in Nike world (which isn’t that remarkable in and of itself). The Swoosh announced releases covering SB, ACG, Jordan, and Sportswear, plus a Black History Month collection.  Nike also kicked the week off with a media summit in Shanghai to showcase the Sportswear line for Spring/Summer 2011. This offered glimpses at a number of forthcoming shoes and apparel, including some vintage themed runners, some Athletics Far East and Athletics West apparel, and a number of interesting ACG items. Moving east from Shanghai to Japan, we saw the release of the Bapeon scooter. Yes, a Bape scooter, which should surprise absolutely no one, after the Bapesmoker released last November. And sticking with Bape, the label announced this week that it’s combination sale and pop-up Pirate Store concept is making a stop in London later this month. Sale prices on another sought after brand here in the States made news this week too, as Supreme announced one of it’s rare sales. In art this week, Terry Richardson brought his leering eye to Opening Ceremony, to shoot the retailer’s lookbook for the coming Spring/Summer season. Plus we saw the second short video of KAWS at the Aldrich Museum, from Steve Schinnerer, aka Paper Fortress. Finally, two interesting items from the Japanese apparel industry this week, as OriginalFake released the largest collection to date for Spring Summer 2011, and Loopwheeler announced their most colorful project to date, with a collection of patchwork style cardigans.

Nike Sportswear Spring/Summer 2011 Greater China Media Summit

Freshness Week In Review: 1/09/2011  1/15/2011
The first Nike item this week was the PR supernova held in Shanghai, to showcase a huge amount of product coming in 2011. Truthfully, everyone is still sorting through all of the offerings, and detailed looks at the products featured are still coming, thanks to Freshness Mag co-founder Dan Hwang, who was on hand to cover the event. But in general, ACG apparel and footwear might have stolen the show, with probably the most interesting mash-ups of styles and technologies. However, Nike isn’t leaving anyone behind – the AF1 Supreme “Year of the Rabbit” garnered a lot of attention, plus we saw some upcoming All Court Classics with the Fragment Design imprimatur, and a Lunarlon sole with a full heel air cell. For 2010, Nike’s revenue was $4.8 billion, and stock up 10 percent versus prior year, and for 2011 Nike again proves how it’s products drive these numbers.

» Nike Sportswear Spring/Summer 2011 Greater China Media Summit

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Converse + Jordan Brand + Nike Black History Month Collection

Freshness Week In Review: 1/09/2011  1/15/2011

The second Nike story of the week was the announcement of four shoes which commemorate (or exploit, depending on how cynical you are) Black History Month. (This is in addition to a KDIII shoe released for MLK Day). Nike has been doing this for a few years now, and this year brings in shoes from the Nike-held Converse, as well as a Jordan brand shoe. From Converse, a leather Dr. J-inspired high top; and from Nike proper, the pack includes an AJ III, a Kobe VI, and and AF1. The theme this year is black and gold, with the Pan-African colors also worked into the Kobe. It’s a pretty attractive collection of shoes, and there are plenty of nice details evoking Black history, culture, and art – especially on the Kobe.

» Converse + Jordan Brand + Nike Black History Month Collection

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BAPE x AEON BAPEON Scooter Launch | Event Recap

Freshness Week In Review: 1/09/2011  1/15/2011

It would be strange if a clothing label made a scooter. But when BAPE makes a scooter, no one should be too surprised. It’s a long way from a full-zip shark hoodie, sure, but BAPE has pretty much destroyed the clothing label paradigm by now – note the Modernica side chair, and, of course, the Bapesmoker. Scooters have always been cool, but combine urban congestion and concern about the climate, and they are more relevant than ever. This scooter got its own launch event, at the flagship Bape store in Tapei City, at which Nigo rolled up in a Lamborghini Gallardo, and was then surrounded by models. The Bapeon, produced with Aeon, features a 120cc engine, and an all-over Bape 1st Camo pattern (of course) in green or pink. At $2,750, they are quite a bit cheaper than any of the uber-cool Vespa models – if you get a chance to buy one of the 500 models being produced.


» BAPE x AEON BAPEON Scooter Launch | Event Recap

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BAPE Pirate Store London

Freshness Week In Review: 1/09/2011  1/15/2011

If Nigo, Lamborghinis, etc, represents the glitzy end of the Bape world, the Pirate Store might represent a bit of the lowbrow. The stores sell some overstock, and some seconds, at a discount. Any company as image-driven as Bape might prefer to burn it’s overstock rather than sell it at a discount, but in the bizarro universe that defines Bape, liquidation works (in the short term, at least). Of course, it’s not all bins of old product; the Pirate pop-ups are full on concept retail, and are helped by their own limited edition shirts (which have gotten plenty of attention on the blogs this past week). The London Pirate Store will open next Saturday, Janaurary 22nd, at Dray Walk Gallery, just until January 30th. If the New York Pirate Store is any indication, Londoners who want some discount Bape should start lining up early.

» BAPE Pirate Store London

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Supreme Winter 2010 Sale

Freshness Week In Review: 1/09/2011  1/15/2011

Another brand that rarely holds sale events is New York icon Supreme. The label’s famously tight control over supply has been loosening in recent years – even the advent of web sales was a pretty big deal for the brand. It’s either a sign of the times, or a sign that the brand is confident that sale prices won’t tarnish its image (or a sign that the shark has been jumped – but we’re definitely not saying that). Anyway, Supreme lovers have come to expect these sales now, and the forums usually have quite a bit of speculation as to what products might still be available at sale time. This year, there were a few gems left at sale time, among them this year’s N-3B, and the leather down jacket. (Neither of which are still available as of now.) And really, this is last week’s news – but if you’re desperate, there are a few items left.

» Supreme Winter 2010 Sale

1 comments
benedict
benedict

Hi , my name is Benedict all the way from New Zealand . Just wonder is there any online shopping for New Zea lander? Please let me know Thank you regards Benedict