Nike Introduces The New French Football Kit

By - January 18th, 2011


Although France might want it’s entire soccer program to stay out of the spotlight for a while (following a number of very public and very embarrassing incidents involving the team at the 2010 FIFA World Cup), the program is getting attention from a new uniform and apparel project by Nike. Following our look at the fan and casual NSW apparel that Nike created for fans of the team, here’s a look at the on-field component. The new uniforms incorporate both French football history and all of the textile technology Nike can muster. Key changes include the full collar, which has a satin lining and a pearlised button, and a tuxedo-inspired stripe running from the underarm to the hem, which lends a hint of elegance. The collar also features the marking “1998,” honoring France’s victory in the FIFA World Cup. The jersey is also slightly darker than past French kits, a color which Nike press materials say “combines the bright royal blue of the French flag with a classic French marine blue.” The Dri-FIT uniforms are manufactured according to Nike’s Considered Design doctrines, and are made up of 96% recycled bottles – which is great for the earth, but the French team might have preferred a totally new beginning after 2010. The jerseys are very attractive, but they have a tough debut on February 5th, when the French team will wear them against Brazil in a match at Stade de France. Check out the images after the jump, as modeled by some French stars like Florent Johan Malouda, Gael Kakuta, and Abou Diaby.

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