Nike Sportswear x French Football Federation

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Nike Sportswear x French Football Federation summary


The relationship between Nike Sportswear and soccer hasn't been all honeymoon; while the Swoosh was all over the 2010 FIFA World Cup with Mercurial Vapors on many team's feet and the massive (and well-executed) Write The Future ad campaign, some fans saw Nike as a Johnny Come Lately to the sport. Nike clearly isn't giving up on soccer, as it was recently announced that the company has designed both a new kit for the French National Team, and a large collection of accompanying fan apparel. The collection defies most fan apparel clichés, and adheres to the style benchmarks set by the broader Nike Sportswear family. Key pieces are familiar from NSW, including an M-65 jacket and the ubiquitous Destroyer jacket. The collection is filled out by a number of T-Shirts, and layering options, some featuring the Fédération Française de Football initials, and some emblazoned with the collection's theme: "Nos Differences Nous Unissent" - "Our Differences Unite Us." While Nike didn't reinvent the wheel here - again, a number of pieces are direct analogues from the parent NSW line - it's a solid collection, and sure to be a hit among fans. Also likely to buy Nike a more solid footing among soccer fans; any holdouts should look to the entry of the Swoosh into skateboarding: ten years ago there was grumbling at the formal creation of SB; now Nike is an undeniable skateboarding powerhouse. Anyway, Nike created a huge lookbook for the collection; check it out along with product shots after the jump.

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