Initially started two years ago, the collaboration between adidas Originals and denim label Diesel emerged as unique branding opportunities for both. For this upcoming Spring/Summer 2011 season, a total of four models with aspects based on already existed adidas Originals models. There are two versions of the FRM Mid, Stan Smith 80’s and finally, the ZX700. Elements of fashion, include rivets, zips, straps, and other details, all implied hints from Diesel apparel. Also the tag line from Diesel, For Successful Living, placed on the outside of the heel that lines up with the adidas logos.
In addition this Wednesday, January 26th adidas Originals and Diesel will be hosting a launch party at their NYC Lexington flagship. See below for more info.