Nike Sportswear Air Force 1 – Year Of The Rabbit Launch | Event Recap

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With concerted efforts, Nike Sportswear plans to make its Air Force 1 Year of the Rabbit edition, its most expansive launch on Mainland China. While queuing for kicks was never a new phenomenon, the limitation to distribution points in the past hampered most special releases from the athletic ware giant. This changed over the weekend when Nike Sportswear made available the “candy wrapping” variant of AF1 Year of the Rabbit. As a nod to its inspiration, the White Rabbit Creamy Candy, each came in giant candy shaped packaging. Nike also made certain enough retail doors will have them, including JUICE Shanghai and NPC Shanghai, seen here. For those missed out on the initial release, the sneakers’ general release will take place this Friday, January 28th, at select retail locations such as Nike Beijing Store, Nike Sanlitun Store, Nike Beijing Oriental Plaza Store, Beijing Deal, Nike Shanghai Store, as well as JUICE and NPC in Shanghai.

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