With the increase in HD cameras and editing tools, brands are starting to transition from conventional still images for their look books to a more theatrical trailer style short videos as an alternative medium. SOPHNET. have produced a couple of video trailers for the upcoming Spring/Summer 2011 collection and they look to be teasers leading up to the launch of the collection on this coming Saturday, January 29th. The peaceful mood of the video translates the concept of the range and there is even a sneak peek of the collaboration item with Disney. Click after the jump to view both of the trailers in full and stay tuned for more to come in the near future.